Unlocking human insights

People don’t always tell you how they feel; it takes passion (and patience) to find out what they think. Incite’s Research approach has been designed by people, for people — connecting you to the customer-centric findings that make a difference to your business.

Case study

Kraft-Heinz — award-winning new product delivery

We used agile collaboration with qualitative and quantitative research to expose innovation potential for one of the world’s biggest food brands.

Case study

Financial trading that’s accessible to all

Businesses that are successful quickly in a new sector can sometimes struggle to know where their growth will come from next. We partnered with a financial trading provider to help them address their significant growth goal. Quantitative analysis was used to define a new target user, plus the product and digital experience that would bring them in.
Case study

All the right ingredients for Gousto’s growth

How does one of the country’s most dominant food kit brands expand their business? We helped Gousto identify the right customer and the brand positioning they were hungry for.
Jon W (London)Derek M (London)Lizzie E (London)
Find out how to adopt a people-first lens to delivering insights