A focal point for me is to always try new things and encourage others to do the same, not being afraid to be bad at something if you’re having fun doing it. Outside of work I love the outdoors – swimming, walking, gardening, and I’m an amateur potter.

Senior Director

An energetic quantitative researcher experienced in data management, analysis and scenario modelling. Nick project manages with enthusiasm and relishes finding nuggets of opportunity within our clients’ insight sources.

The most important things to me are the people in my life, deepening those relationships and adding new ones along the way. A vehicle for my extroversion is soccer, a game I’ve played for 40 years which rewards me with the highs of teamwork, friendship, physicality, and competitive drama.

Good intentions and compassion are important to me. In a world where you can be anything, be kind.

Beyond the workplace, I’m a massive cooking geek and love experimenting and perfecting my food game. I can sous vide the perfect 63 degree egg, brew kombucha and cure my own salmon.

Senior Associate

Mark enjoys discovering what lies beyond the obvious in datasets, picking out insightful information and using it to inform strategic thinking for clients.

To me, time is well spent when it’s with friends and family. I love to travel and experience new places, and have an obsession with sport, whether that’s getting out on the golf course or just watching the rugby in the pub.

A few things important to me are friends, family and food. I can usually be found sampling the delights London has to offer, be it food, drink or experiences… or just watching the football.

I try to get a little bit better every day in all aspects of life, from parenting and relationships to personal skills and professional competence. Some of my passions are playing and coaching table tennis, continually exploring all things Barcelona, and learning languages.

Senior Principal

An insights and brand & marketing specialist, fascinated by consumer behaviour, purchase decisions and how brands can effectively leverage these in their big picture thinking across channels.

Previously leading Market Research Teams at Heathrow, QinetiQ EMEA, and Sony UK, Peter is a research and business analysis professional who enjoys interrogating data to identify opportunities for clients to grow.

Associate

With strong academics in psychology and neuro-science, Diellza challenges the status quo and applies theories to commercial strategies. In particular, she interrogates data to ensure insights are robust, valid, and actionable.

Living a happy, healthy life surrounded by family and friends is important to me. Outside of work, I like to keep active through sports and dance, which are both lifelong passions of mine. I also love travelling and experiencing new things.

Senior Associate

Hannah has a genuine curiosity in understanding motivations, attitudes, behaviours and needs, and brings a collaborative and customer centric approach to uncovering insights that support our client’s growth.

Senior Principal

William has extensive experience across both agency and client-side roles. While previously based in Hong Kong, William worked on numerous multi-market studies, and therefore brings a wealth of knowledge to the team.

The most important thing to me is my family and friends. I love to travel the world and experience its true beauty. As a visual person, my favorite part of traveling, discovering areas with incredible architecture.

A highly experienced marketer, insight consultant and strategist, Sarah has worked client-side for Mars, Scottish Courage and Volvo, as well as holding executive positions at Cello Group and Insitas.

Social justice and equality are important to me. I am eager to educate myself about issues and where possible support the different causes I feel strongly about. Outside of work, I love sport – both playing and watching. Coming from India, I am very predictably a cricket buff! Besides sport, I like to get my guitar out and strum a few songs.

Senior Principal

Having kick-started his career with the prestigious Unilever Marketing Internship, Chris has since built a breadth of insight experience spanning B2B and consumer sectors, and quantitative and qualitative approaches.

Honesty and having ‘me time’ are important to me. In my free time I enjoy playing computer games and pool.

Balance is important to me, just the right amount of family, friends, alone-time, work, exercise, idling, seriousness and silliness. You might be surprised by the amount of time I spend thinking about skateboarding.