Press: Purpose with profit
First published in FMCG CEO Magazine
Since the pandemic started, three in five consumers have reported making more ethical, sustainable or eco-friendly purchases. They want to see real brand purpose, and given the transparency and traceability of modern-day supply chains, no where is this more relevant than FMCG.
When the stakes are raised and everything counts, it’s worth remembering how the industry’s titans – often your peers – put purpose at the core of their brand strategy. Here are three such instances, and the reasons behind their success.
Read the full article here.